Compete - the online behavior tracking company recently released some statistics regarding consumers visiting fast food websites.

The chart shows that subwayfreshbuzz.com (an example of a marketing microsite) combined with subway.com attracted the most Diet and Fitness Enthusiast Visitors as compared to the competition.

More interesting is the piece of core data used as a basis to create the chart statistics.  It’s an approximation that…

“One in Ten People Who Use The Internet Are Fitness & Diet Enthusiasts.”

That approximation is made by tracking the online behavior of over 2 million consumers and categorizing the sites they visit.  While the data is not perfect it certainly indicates a significant number of consumers are actively looking for fitness and diet content online.

Online Content = Health Club Marketing
Publishing compelling online fitness & diet content should be a part of every health club’s marketing mix.  It increases your visibility in local search engines, builds the credibility of your clubs, starts a non-threatening pre-sales process with potential members, offers a way for members to refer to you, differentiates you from competitors…  I could go on and on.

Are You In The Game?
People in your community are online right now looking for fitness & diet content to help them solve their health, weight-loss and exercise challenges.  That content can be a powerful stepping stone to joining a health club.  Will it be yours?

Curt Conrad is President of BrightCite Inc. a strategic web development and online marketing firm headquartered in Cincinnati, Ohio. His work in the fitness industry spans 20 years as an entrepreneur, author, inventor and consultant.
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