Lead Story
Health Clubs Face New Competition From WithinStrategic use of the Internet lets competitors set up shop in your club. Discover how Nike is using the web to profit at your expense.
{More»}Fitness & Diet Enthusiasts Online
Posted 03/14/08Increasing consumer demand for online fitness & diet content indicates a marketing opportunity for health clubs.
Click Here to Continue ReadingHealth Clubs Face New Competition From Within
Posted 03/04/08Strategic use of the Internet lets competitors set up shop in your club. Discover how Nike is using the web to profit at your expense.
Click Here to Continue ReadingMemberships Gone Bad
Posted 01/19/08When a member wants out of their contract consider the risk & rewards of turning them down…
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Google’s Search For Your Club»Consumers looking for local health clubs used to let their fingers do the walking in a phone book. Now those fingers click online. Here’s how to turn those clicks into members.
Better Links Mean Better Leads»Learn how improving your inbound “link authority” can help you leapfrog competitors in search engine rank.
Products
Plan
Get Web Savvy»
To prepare your club for the future, you need to understand the Internet. Here’s how to get Web literate fast.
Market
Blogging For Local Leads»
A search optimized blog is a powerful way to draw new members and clients into your facilities.
Sell
Preemptive Selling»
An approach that makes it simple for potential members to buy from you today.
